University of Gothenburg

The design journey is the destination

Talk, 23/11 14:30-15:30

Venue: Arena Första Lång

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The design journey is the destination
User Insight as platform for innovation and how to apply design methodology in practise
– A fika-talk by Zenit Design

Thursday 23rd, 14:30-15:30
Language: English
Arena Första Lång, Första Långgatan 17 B

Everyone wants new solutions for the worlds problems. They are easy to wish for, but how can we get there with the help of design? Users know a lot about their challenges or frustrations, but maybe not so much what they actually need.

Zenit Design will talk about how you can find the solutions that none thought of as possible, neither was aiming for – by continuose user involvement.

Come and join us for an inspiring talk, some vegan fika and good times! There will be plenty of time for questions and discussion.


Zenit Design is a design agency that has worked with anything from dipers and medical devices to stone crushers since 1994. We have long collaborations with companies as Sony, Sandvik, SCA and Astra Zeneca, as well as numerous innovative startups. We are a partner through the design process, from design strategy to implementation.



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